VISUAL MERCHANDISING IN JAPAN
“VISUAL MERCHANDISING IN JAPAN” Summary
The title of this book is “VISUAL MERCHANDISING IN JAPAN.” We believe that the essence of this is to convey a theme.
The way of conveying messages has techniques and rules. That is very important and understanding which is better way of conveying messages may make a big difference in business performance.
If you could convey the theme set up for customers, you may attract customers and increase the repeat customers. Then, what should we do for that?
The answer is written in this book. This explains in an easy-to-understand manner what to convey and how to convey it in order to increase sales. Thus, to make it easier to image concretely, I posted 71 photos, 17 illustrations, as well as 25 Before-After case examples in order to deepen understanding.
This book aims for understanding the principles of shop building that tend to rely on individual sensibilities and experience and to acquire the practical ability to create a thriving shop or improve a shop prosperous.
“VISUAL MERCHANDISING IN JAPAN” Contents
PREFACE – What is “the science of store”?
・The Essence in Visual Merchandising Is To Convey Theme
・Example of Basic Principles
・Rules Decided by the Company
・Example ofunique know-how
PART ONE – Increase the Number of Customers who Stop By
Chapter 1 – Give a Beautiful Impression and Convey the Contents
Chapter 2 – Install Display
Chapter 3 – Attract Customers with the Attractive Walls
PART TWO – Increase Repeating Customers
Chapter 4 – Shops Are Preferred when Their Classifications Are Clear and Easy to Understand
Chapter 5 – People Like it when the Way of Putting Things Together Is Easy to Understand and Tidy
Chapter 6 – When the Display Is Tidy, It Will Be Liked
Chapter 7 – It Will Be Disliked if Too Much
Chapter 8 – Shops with Dirty POP Are Disliked
Chapter 9 – It Is Disliked when Shops Have Too Many Unnecessary Items
PART THREE – To Convey the Theme
Chapter 10 – We Will Try to Convey Even a Part of the Assortment
Chapter 11 – Creating a Shop That Conveys Representing Merchandises
Chapter 12 – Determine the Rules for Arrangement in Order to Convey
Chapter 13 – How to Decide the Themes
PART FOUR – Merchandise Presentation Principles
Chapter 14 – Principles when Choosing Items 1
Chapter 15 – Principles for Choosing Items 2
Chapter 16 – Principles of Composition
PART FIVE – “Creating a Shop” Level Check;6 Questions and Answers
Chapter 17 – When you Want to Sell a Coat
Chapter 18 – When you Want to Sell Pants
Chapter 19 – The Points of Improvement Part1
Chapter 20 – The Points of Improvement Part 2
Chapter 21 – Science and Sensibility
About the Author
Written by Yuko Matsui
Supervised by Akimitsu Takenaga
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